Everyday Skincare To Feel Good In.

By Apoth and Co.

The 4 Most Common Skin Concerns and How to Treat Them

Skin is the body's largest organ, so it’s no surprise that we often mix up different skincare concerns. Let's take a closer look at the four most common skin concerns and discuss how to address them.


The best way to treat your skin is first to identify which you're dealing with before tackling it accordingly.


Here are 4 of the most common skin concerns:


  • Flaking: Dead cells accumulating on the surface of the skin
  • Dehydration: Lack of water content in the outer layer of skin
  • Dryness: Too little sebum produced by glands in the skin
  • Thinning: Loss or weakening of collagen fibres


The four most common skin concerns are all related to dryness, and that's because the skin needs moisture to regenerate and maintain its natural elasticity. For example, dehydration is a common problem with ageing - many of the body's biological moisturising factors start to decline. And dehydrating conditions such as climate changes or smoking can also lead to an issue with hydration.


Read on to discover more about the four major skin concerns and what you can do to treat them.




Several factors can lead to flaky lips. Flaking is typical among many people and can usually be treated with simple treatments and preventive measures.


We created the Exfoliating Scrub with this in mind. It uses vital natural ingredients effectively proven to slough away dead skin cells and leave you with smooth lips.




There are plenty of reasons your lips may be dehydrated - from licking them to hot weather.


Whatever the cause, the Hydrating Mask is a weekly treatment to help restore hydration, thanks to powerful ingredients such as Hyaluronic Acid and Aloe Vera that penetrate deeply into the lips.




Applying a non-irritating lip balm several times daily can help keep dryness at bay.


Shea Butter, Cocoa Butter and Beeswax are some of the best moisturising ingredients used in our Moisturising Balm to lock in moisture and leave lips supple and soft.




As we age, we experience a loss of collagen in our lips, which reduces their natural fullness and colour.


The Rose Quartz Spatula and Sculpting Tool is a massaging tool we created to enhance the lips' natural shape by subtly plumping and rejuvenating them. It also doubles as an applicator to help you hygienically apply lip care.


Read our other blog posts to see how you can give your lips the TLC they truly deserve:


Tips For Keeping Your Lips Healthy and Youthful


Why are my lips so dry?


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